Undercover Promo – Swag Ideas For Authors

BY DECEMBER GEPHART

I’m so excited to be guest blogging on the RD website today, thank you for this opportunity. I’ve been a member of RD for probably about five years now, and I’m so HAPPY I have a book release to share with you. I’d love to give away a copy of my book, the Undercover Professor to one lucky reader, just leave a comment by December 15th and a winner will be chosen at random!

But that’s not exactly why I’m here today. I’m here to talk about my day job. The Donut Factory aka www.4imprint.com. I REALLY like my day job, I have some fabulous co-workers, a great boss, and some great opportunities. One example of how great they are – They’ve given me the green light to extend a discount to you, all my writer pals.  Coupon Code: Book10.  10% off your order with us here at 4imprint. Please MAKE SURE to use it!

When you call to order your giveaways, you don’t need to feel lost or overwhelmed.  We have a ton of stuff, but I’m here to help shed some light on the process and make you more effective.

I can’t help you with your marketing plan.  But I CAN help you with your giveaways!

So, you’re looking over our website and your eyes are going buggy.  There are a few things that will help BOTH of us.

Order samples!  We’re always happy to send free samples – and this is the absolute best way to check quality vs cost.

Look at your own budget and your needs.   The more you order, the lower the price.  Can you buy in bulk now, and save some money?

Take into consideration if you’ll need to ship items to conferences.  You’ll want something small, light and portable.  As fun as water bottles are, they’re bulky and expensive to ship.

Keep in mind freight costs and production times.  In a perfect world, you’ll order in plenty of time to use ground freight.  4imprint has a huge selection of 24 hour rush products.

Also – if you’re in a pinch, we can ship directly to the conference, no problem.

Look at your art.  When you’re working with your own branding or your own logo, try to stick with one color.  I do most of my personal branding in a bright green.  I put my website on it, and a tagline.  Simple.  And current, no matter if I use them today, or three years from now.  My website isn’t going to change.

Here are a few items I’d suggest:

Emery Boards are dull – here’s a fun twist!

The old standards, pens.  Keep in mind cost vs quality.  Honestly, you pay for what you get.

Everyone can use them, here are two of my favorites, partly because they come in tons of color options, and partly because they’re decent writing pens!

Want to do something fun with a full color cover?  Here are some ideas for things that you can do a FULL color (Think a photograph) on.

Once you place your order, you should get a proof to check it.  PLEASE – double check all spelling and text copy.  Once you approve it, we’re going to rush it off to production and have a screen cut.  (Think a stencil.)  However, say you do catch an error?  Let us know ASAP, we should be able to fix it.  I can’t speak for all promo product houses, but 4imprint has a spectacular customer service team.  I should know, I’m one of them!  We want you to be 100% satisfied with your order.  If you are not… tell us.  We won’t think you’re high maintenance, we won’t be irritated.  We simply want you to be happy.  Period!  Simple as that.

Please, give us a call, shoot me a message directly, I’m always happy to help out my fellow Divas.

And again – use Book10 for your 10% discount with us at www.4imprint.com


DECEMBER GEPHART is a Wisconsin native, and yes, a fan of the Packers and the Brewers. She lives with her husband, daughter, and a naughty little dog, Wombat Jack. She tries her hardest to never miss out on an adventure.

As a devoted fan of Jimmy Buffet, she’s also obligated to adore cheeseburgers in paradise, and tequila. Heck, let’s just mention she loves a big glass of pinot grigio too, and get that out of the way up front. You can find her on the ski hills, out by the pool, or on the beach.

Website: www.decembergephart.com
Blog:  www.decembegephart.com/blog
Twitter: www.twitter.com/funkybunny
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